WE WANT YOU to look and feel more beautiful.
WE KNOW YOU feel more confident when you look your best.
WE UNDERSTAND YOU need beauty products that work with YOUR busy
lifestyle.
WE RESPECT YOU and the choices you make in life... and in beauty!
Our Mission
The NYC New York Color Mission is to build a leading lifestyle
brand that excites, engages and inspires women with prestige quality cosmetics
at a value price.
To create innovative cosmetics that satisfy every woman's
desire for the latest fashion and beauty trends while maintaining a timeless,
classic elegance in every lifestyle setting.
To challenge women to compare the quality and value of NYC
New York Color products to prestige brand cosmetics that sell in department
stores at much higher prices.
To offer women the opportunity to buy more cosmetics more
frequently, to try new looks with minimal risk, to get more value for their
money and to feel good about treating themselves to cosmetics purchases.
Our Vision
At NYC New York Color, we believe that our consumers are
beautiful and smart. Our goal is to build a brand you can TRUST. We use the
highest quality ingredients, the most efficacious formulas, the most fashion-forward
colors and styles, and the most exciting package designs possible to create
products you will LOVE... all at prices that fit virtually every budget!
Our Values
NYC New York Color is committed to consumer safety, product
quality and concern for animals.
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