N.Y.C. New York Color
About Us

Consumer Safety

No Animal Testing

N.Y.C. Cares

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About Us

WE WANT YOU to look and feel more beautiful.
WE KNOW YOU feel more confident when you look your best.
WE UNDERSTAND YOU need beauty products that work with YOUR busy lifestyle.
WE RESPECT YOU and the choices you make in life... and in beauty!

Our Mission

The N.Y.C. New York Color Mission is to build a leading lifestyle brand that excites, engages and inspires women with prestige quality cosmetics at a value price.

To create innovative cosmetics that satisfy every woman's desire for the latest fashion and beauty trends while maintaining a timeless, classic elegance in every lifestyle setting.

To challenge women to compare the quality and value of N.Y.C. New York Color products to prestige brand cosmetics that sell in department stores at much higher prices.

To offer women the opportunity to buy more cosmetics more frequently, to try new looks with minimal risk, to get more value for their money and to feel good about treating themselves to cosmetics purchases.

Our Vision

At N.Y.C. New York Color, we believe that our consumers are beautiful and smart. Our goal is to build a brand you can TRUST. We use the highest quality ingredients, the most efficacious formulas, the most fashion-forward colors and styles, and the most exciting package designs possible to create products you will LOVE... all at prices that fit virtually every budget!

Our Values

N.Y.C. New York Color is committed to consumer safety, product quality and concern for animals.