These handy features will give you additional insights on audience activity and engagement, along with recommendations for best posting times customized to your specific audience. Brands included: , , , , , , , , , , , Retail Tuesdays, Thursdays, and Fridays at 12 p. Using a tool like Google Sheets or a piece of gridded paper, mark down your posts, when you shared them, and how many likes or comments they received within a 24-hour window. If you want to get a more in-depth analysis of what is happening on your Instagram profile then you may not actually need to look much further than the app itself. These times are when your posts will be get most engagement that does not mean likes or comments. But for the first half of 2018, followers engaged the most with content posted at 10 a.
Connect with Christy over on Instagram at. Using data from , a social media benchmarking tool, we analyzed the top 20 Instagram accounts in 11 different industries over the span of 18 months to find out when their posts received the most engagement. When testing times, use the same or similar content. Describe why these things are all so important to you — an interesting way to show what your life is like behind-the-scenes! As a whole, it seems that weekend posts get less traffic than weekday posts. Use the timing recommendations above in accordance with that timezone for best results. On Monday and Tuesday, however, they might be reminiscing about their time on the beach or the slopes.
Just be aware that you may be better off posting earlier around 5:00 p. Step back and take a look at your Instagram gallery, does it need a little white space? Both days are good options to post. Analysis of a wide range of Instagram accounts also points to 2am as another universally popular time to share content, likely as a result of the fact that with less people posting at that time, your content is more likely to be seen organically by users who are online. When not to post: Newcomers to this Instagram community should avoid posting outside of mealtimes. If you have a global social media you could create different social media handles for different regions. Use the same content to test different times Like any good experiment, you need consistency to accurately measure results.
Advertisement The latter seems obvious as people travel home from work and school having a flick through their feeds, but 2am is slightly more confusing. The interior of your favorite shop 33. According to Unmetric data, the top 20 Instagram accounts in Media and Entertainment experienced the most engagement when they posted at 2 p. The same is true for brands with followers spanning across multiple time zones — in these cases, it might actually benefit you to post at odd times for the best chance of reaching as many people as possible. But Monday and Saturday are also high performers.
Identifying your target audience can be a first step toward figuring out what time of day they like to check Instagram. Instead of focusing on how to get more likes and comments on your feed, use Instagram Stickers as a way of getting your followers invested in your brand, content and products. In general, posting between 9:00 a. Is there anything that has fascinated you lately? If you want to keep your Instagram feed vibrant and engaging, you can follow the lead of major brands. However, Fridays and Wednesdays are also high performers for educational institutions on Instagram.
Always focus on quality over quantity. Your brand and your audience are unique. If posts are not showing up chronologically, does the time you post even matter anymore? As a result, many of them began posting more often, hoping it would help them get seen. In addition, you may be able to edit photos, write captions or add first comments to your schedule posts. Also, posts at that time should be there for all to see when they wake up in the morning and open the app. The worst time to post videos on Instagram is from 10 pm — 8 am.
Use the data as a starting point, test different posting schedules, and compare results. Want to skip to the best one for you? Wednesday and Sunday are the top performing days. Last year, Instagram announced that are active monthly and 500 million Instagrammers are daily users. Lunchtime audiences are now the most-engaged group of users on Instagram. Go to your profile page and tap on the menu icon.
There are some social media tools you can use to tell you things about your audience and target market. All valid questions — and you should know the answers for your brand. With , your team can work together faster to produce better marketing campaigns from social media to traditional. For example, B2B companies may get more engagement during the week while their audience is at work, whereas bloggers may get more engagement on the weekends when their audience is more likely to have time to read their posts. Picture: Getty Images You can test and experiment with times for a while to find what is the best fit, and use the Instagram analytics to figure out what is driving your engagement and impressions. Showcase someone who you admire, post an image of their work and describe why they light you up from the inside! Saturday morning is another prime time with lots of traffic on Instagram.
Also, the tool has social listening features that help you identify commenting across your social footprint so you can include hot topics in your content planning. According to Unmetric data, brands in this industry experienced the most engagement with their Instagram content when they posted at 11 a. The best time to post on Facebook that 71 percent of Facebook users visit the site every day—more than any other social network. You'll win more engagement with outstanding photos and clever captions than by flooding your account with subpar content. For companies that sell directly to consumers, the best single time to post is Saturday at 11 am and 1 pm. According to these studies, the absolute worst time to post is between 3 and 4 pm on a Sunday, while the best time to post is between 7 and 9 pm on Monday, Wednesday, or Thursday.
Soon, you'll have an engaged, passionate audience that looks out for your posts and shares them enthusiastically, helping you grow even more. Use engagement data from or other measurement tools such as to determine what works best for you. Be sure to create to track when you get the most engagement for each posting time. Their consistent engagement time is weekdays from noon to 5 pm, their best day is Tuesday, and their worst day is Saturday. During mid-day lunch breaks, people are also apt to check in on social media. Great for building strong relationships or getting in front of new people.