So which is most important to you when you’re shopping for a great foundation? Mattifying, long lasting, illuminating or great coverage? Now there’s no need to choose.It’s time to say hi to NYC NEW YORK COLOR GET IT ALL FOUNDATION. A smart neat stick that’s packed with all the benefits you ever dreamt of for your skin. This brilliantly portable foundation gives perfect on-the-go results and a level of coverage that YOU control. A new base that makes it easy to tailor your look to whatever NYC day you have planned.